Ag Tech Sunday - AgVend take buying Farm input into the digital space

Digitally connecting you to your grower customers

Today, we are pleased to announce the launch of our AgVend Grower Portal. This new product line builds on our mission to constructively power digital commerce in agriculture. Over the past three years, we have worked closely with our retail partners and growers to develop the industry’s leading digital commerce experience. Our integrated Grower Portal, a custom-branded information and commerce app for ag retailers, is designed to strengthen the relationship with your customers by powering your omnichannel grower experience.

The Grower Portal: Your Business. Your Customers. AgVend Technology.

Your branded Grower Portal, powered by AgVend technology, is an integrated web and mobile application that keeps your customers digitally connected to your business. It provides your growers with the ability to pay invoices, access historical orders, request product prices, and more. Additionally, your customers and sales team will appreciate the convenience and efficiency gains of having this information accessible to them through a mobile application.

With your Grower Portal, you can securely invite each of your growers to create an account and access their information. From there, customers can view and pay their invoices, which is the most highly-requested feature. Additionally, growers can access order history and easily request a price update. The Grower Portal integrates seamlessly with your existing business systems to provide your sales and back-office teams with the ability to conveniently view and manage grower information.

We designed this digital toolset to give you the ability to choose what best fits your strategy and desired level of investment. Select from any of the following packages to add to your Grower Portal:

The eCommerce Package: Browse, Engage, Transact

Our eCommerce package enables your growers to browse products and make purchases online using multiple payment options. Grower Portals are equipped to accept credit cards, ACH payment, retailer credit, John Deere Financial, Corteva TruChoice, and Rabo AgriFinance. Additionally, this package allows your sales team to follow up on grower meetings by sending simplified and personalized purchase orders, called Private Offers.

Customers have the ability to easily search for products, view relevant pricing & label information, and place orders 24/7. Use Private Offers to follow in-person meetings or calls with a digital purchase option. Growers can then review and transact on offers at their convenience. These features cut down on paperwork, order taking tasks, and abandoned orders, allowing your sales team to focus on higher-value customer needs.

The Agronomy Package: Centralized Agronomic Plans

Agronomic plans and recommendations are an extremely important part of your business. Communicating these to growers and delivering them in a way that is easily accessible for them can be challenging. The Agronomy Package enables your sales agronomists to quickly share plans and recommendations directly to your growers’ mobile phones. Customers can view and take action on this information in one single location.

This packages integrates with your existing digital agronomy tools and pulls plans into a centralized location that growers and your agronomists can access. Product prices can be added to provide growers automatically priced chemical, fertilizer, or seed plans broken down to the field or acre level. Coupled with the guidance of your seasoned sales agronomists, this enables your growers to quickly make informed economic decisions based on the recommendations of your team.

The Credit Package: Check, Apply, and Pay with Credit Lines

Similar to invoices, growers frequently ask their sales agronomist about their available credit. This package allows that information to be displayed securely and conveniently in the hands of your customers. Growers have the ability to view their balance, apply for additional financing, and use credit to place online orders.

Making credit balances easily accessible to your growers and their sales agronomists will improve your customers’ experience and reduce the number of ‘credit check’ phone calls your team will field. Additionally, you can host your credit application in a digital format that your growers can easily access and complete from any mobile device. Finally, by coupling Credit with an eCommerce Package, growers can use their existing credit lines to complete purchases. This has been shown to significantly cut down the friction for online transactions.

The Marketing Package: Digital marketing simplified

Creating a digital connection with your growers should be easy for your team and customers. The Marketing Package takes the challenge out of building your own marketing toolset and gives you the features you need to keep growers informed.

With this package, you can create relevant and targeted messaging campaigns about specific product promotions or important business updates. Choose to send this information via emails, push notifications, or both! Additionally, you can create automated messages that keep you top-of-mind with your growers throughout the growing season and beyond.

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