Ag Tech Sunday - Ceres Tags signs up Satellite service provider

By Globalstar

Globalstar, Inc. today announced that it has signed a commercial agreement with Ceres Tag, to supply satellite services to the livestock industry through the world’s first and only smart ear tag for traceability provenance, biosecurity, health, animal welfare, production improvement and theft reduction.

This agreement follows Ceres Tag’s recent success in winning the SVG Ventures THRIVE Challenge and their ear tag being named as the #1 Big Breakthrough Technology for Ag Change in the Next Decade by the AgJournal of Weekend Australian.

The Ceres Tag platform uses the unique capabilities of Globalstar to produce a small and light weight (just over one ounce) smart ear tag that attaches to the animal and automatically sends the data to the cloud via the Globalstar Satellite Network.

The Ceres Tag requires no infrastructure, no maintenance and has a battery capable of lasting the lifetime of an animal making it the lowest cost, scalable, plug and play option for ranchers to produce better performing animals at a greater profit.

David Smith, CEO of Ceres Tag, commented, “With over 1 billion cattle in the world and a similar number of sheep and goats, we now have a low-cost limitless way to monitor our animals. There has never been a more important time to know where your food has come from than during this pandemic.”

The unique relationship with Globalstar enables Ceres Tag to supply an automated daily recording of animals including world exclusive capabilities on pasture feed intake, which is primary to determining feed efficiency, genetic selection and managing of greenhouse gas. Traceability, biosecurity, performance, health and welfare have never been under more scrutiny than they are now.

David Kagan, CEO of Globalstar Inc., commented, “We saw an immediate match between Globalstar and Ceres Tag to deliver this unique monitoring capability to over 80% of the world’s livestock that are located in remote locations where there is no infrastructure and where you may only see the animals once or twice a year.”

Smith also commented, “Ceres Tag is quickly becoming one of the world’s most comprehensive animal monitoring companies with a wildlife and pet platform, also well developed in the pipeline and due for launch in 2022.”

Kagan added, “With this partnership, Globalstar will be one of the world’s largest providers of LEO satellite enabled IoT solutions. This partnership builds on a strategy of unlocking the full scalability of devices across several sectors. Animal monitoring is one of these areas in which we see significant growth opportunity.”

Ceres Tag will launch May 1, 2021 at the Beef Australia Exhibition in Rockhampton Queensland Australia and will be available for purchase from their online ecommerce website for delivery worldwide. Initial market focus will be Australia/New Zealand and North America.