Jason Strong, CEO of AACo says changes need to happen in the beef industry if Australia wants to gain and keep markets overseas.
“If we are going to produce high quality and get it to the right consumers - which we need to be doing to maximise value - we have to be better aligned and better integrated,” he said.
“If you don’t think we’re up for change, ask your taxi driver what they think of Uber.”
“As global demand in meat proteins continues to increase we have to get better at delivering a consistent, high quality product to our consumers, otherwise someone else will find, or invent, a way to do it for us,” Mr Strong said.
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