CNH Industrial and Farmers Edge™ announced a strategic digital Agriculture partnership
- By: "Farm Tender" News
- Cropping & Grain News
- Nov 01, 2018
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US and Canada - CNH Industrial, one of the world’s largest farm machinery manufacturers, and Farmers Edge™, a global leader in decision agriculture, announced a strategic digital agriculture partnership today.
Through its extensive dealer network, CNH Industrial will make Farmers Edge precision digital solutions available to its customers, propelling Farmers Edge to its goal of 150,000 connected devices over the next three years, including 100,000 pieces of farm equipment and 50,000 connected field sensors. Equivalently, the partnership paves the way for CNH Industrial dealers to leverage digital connectivity with their customers around the world.
“CNH Industrial recognizes the importance of digital agriculture for our dealers and customers,” said Hubertus Mühlhäuser, Chief Executive Officer, CNH Industrial. “Farmers Edge has world-leading field-centric data, connected hardware and field sensors feeding a proprietary, top-rated, data science and AI platform. We are looking forward to working with them to further develop our connected-farm strategy, while ensuring growers maintain control over their data.”
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Today’s farms are data-rich and rely heavily on real-time connectivity. It is no longer good enough to view data after the fact. Industry demands insights that are quicker, more precise, and deliver measurable results. Data, decision-making, and profitability are intertwined. Combining AI, IoT, and predictive analytics with new levels of global connectivity provides stakeholders across the entire agricultural ecosystem with unprecedented levels of data (macro, regional, micro, field-by-field) to support decision-making, minimize risk and maximize growing potential.
“Combining the best farm machinery and dealer network in the world with FarmCommand, the single most advanced and comprehensive digital agriculture platform available, will redefine the way the industry perceives the value of farm data,” said Ron Osborne, Chief Strategy and Product Officer for Farmers Edge.
“CNH Industrial is one of the most well-known and respected companies in the global agricultural industry; partnering with them is a significant stride for us,” said Wade Barnes, Chief Executive Officer, Farmers Edge. “We are aligning ourselves to work toward a common goal of delivering a new wave of decision agriculture adoption. The partnership brings exclusive options and services that combine reliable products and technological innovations translating into performance and productivity enhancements.”
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