Works for some

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By Dwain Duxson

Works for some - I admire business people who successfully integrate two separate businesses and get them to work, either as one entity or as separate enterprises under one blanket.

I have seen it work and not work. I have seen a few successful Sheep studs buy a rival Sheep stud, and the move seems to cannibalise one or the other. When I was on the Farm, we had an instant where we started a separate stud that was run on our place with 3 fellow stud Breeding partners involved. It worked for a while, but then it started to cannibalise our own stud and, to a lesser extent, the partner's stud business; when we noticed this, we all abandoned ship. It sounded good at the time, but looking back it was the wrong thing to do.

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Clear Grain bought the igrain online platform a while ago, with some people scratching their heads as to why. But I think it was a strong move because the Clear Grain model is built around "system" Grain, and igrain's model worked for on-farm Grain. So rather than bastardising the Clear Grain system, which works a treat as it is, and knowing the on-Farm side of storing and selling Grain was growing, they thought, why not have two systems under the one banner.

I dare say the move has paid dividends, and they can cover each aspect of the market, and each brand has a clearly defined purpose for Grain Growers. Well done. Have you seen instances where the incorporation of another business has either worked or not worked? Reply to dwaind@farmtender.com.au

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